**Update July 6, 2025**

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Lisbon, Maine – The 41st Moxie Festival is only days away, with tens of thousands expected to converge on Lisbon to toast the state’s official soft drink and a word that has come to mean the tenacity and verve of its people. Organizers have several exciting additions to the three-day event, which carries a Hawaiian-inspired, “Hang Loose, Drink Moxie,” theme.

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America’s Got Talent constant, viral youtuber, and Guinness world record holder Eric “Badlands” Booker has issued a challenge via his social media channels to reigning Moxie Chugging Champion Beau Bradstreet of Bridgton, Maine, that he intends to take the crown at the Moxie Festival’s annual Chugging Contest. Bradstreet has held the title for more than a decade and is the decided local favorite. The rivalry has been hinted at for the last several months, but The Moxie Festival can confirm that both Booker and Bradstreet, as well as many others, are officially registered for the event, happening 1:30pm on July 12th, at the Moxie Festival main stage at Lisbon High school.

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A Hawaiian hula dancing demonstration, steel drum and ukulele bands highlight the Festival’s luau theme, and the Festival is slated to have performances from two nationally-acclaimed tribute bands coming to Maine for the first time. Another Tequila Sunrise Eagles Tribute will perform Friday night, with Changes in Latitudes, America’s Premier Jimmy Buffet tribute band, offering the headlining performance Saturday. Local favorites Runnin’ Down a Dream, The Smith Collaboration, and Glory Daze all take the stage throughout the three-day celebration. The 29th Annual Moxie Day 5K, Moxie Day Parade (one of the largest in the state) Moxie Fireworks, children’s area, food trucks, vendors, cornhole tournament and more promise a weekend of free family fun and of course, Moxie by the truckload.

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All official Festival events are located at the Lisbon High School Campus, with the exception of Sunday’s Car Show at Beaver Park in Lisbon and Moxie Recipe Contest 11am Sunday at Olive Pit Brewing Co., Lisbon, Maine. For those unable to attend, The Moxie Festival will be livestreamed globally for the first time, sponsored by Androscoggin Bank. Events covered FREE via streamstate.tv include The Moxie Parade, the Moxie Chugging Contest, and the Whoopie Eating Contest can be viewed on demand at StreamState.TV this Saturday from 10 AM to 2 PM. All details and information can be found at www.moxiefestival.com

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Lisbon, Maine – Moxie lovers from Maine, the United States, and beyond, are preparing to converge in Lisbon, Maine, for the 2025 Moxie Festival this July 11th, 12th, and 13th.

This will be 41st celebration of what is both the state’s iconic drink and a word that encompasses the nerve, grit, and determination of its people.

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Moxie Days 2025 will bring on the sun and good vibes, with a luau-inspired, “Hang Loose, Drink Moxie!” theme. After last year’s record-breaking numbers, the Festival cannot wait to welcome visitors to this year’s beachy display of Moxie spirit in the form of three full days of summer festival celebration.

 

Each day will feature free-to-the public concerts from incredible musicians, including performances by award-winning tributes to The Eagles, Jimmy Buffett, Tom Petty & the Heartbreakers, and more. Visitors can crack open a cold Moxie as they wander dozens of vendors, crafters, and food trucks; watch the largest parade in the State of Maine; join hundreds of runners in the Moxie 5K Road Race; jump in on the Moxie Chugging Contest, whoopee pie eating contest, or Moxie recipe contest. A full-length fireworks display, Moxie Car show with hundreds of classic cars, annual Moxie Bass Fishing Derby, and more returning favorites join new events such as learning to hula dance and a kids corner with bounce houses, slides, vendors, and more family fun to toast everything Moxie.

 

Returning fans should note that the majority of events are moved to the Lisbon High School fields at 2 Sugg Drive to accommodate growing crowds. There will be a full-size stage and shade tents available for all three days of concerts.

 

For more information, visit the Festival’s website at www.moxiefestival.com or call the Lisbon Parks & Recreation office at 353-2289.